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The Importance of a Marketing Content Planner Content planners develop a strategy for content creation, publication, and distribution. They are also responsible for tracking and assessing strategy effectiveness. This type of content informs the audience about the company's products and services. It also helps the audience resolve issues and meet their requirements. A marketing content planner is a spreadsheet, or it could be a third-party application. The difference is how you utilize it. 1. Determine Your Goals The famous quote, often credited to Benjamin Franklin although perhaps never spoken by him, holds true: “If you fail to plan, you are planning to fail.” The structure, efficiency of workflow and clear communication are essential to transform a visionary strategy into a successful content marketing engine. Setting goals is one of the most crucial steps to take in this process. You can start with high-level business goals or use the SMART framework to make them more specific and achievable. It's also a good opportunity to review your current content goals to ensure they're still in the context of your current strategy. Having a clear understanding of your goals will help you monitor how well each piece of content performs. This will help you determine what is working and what requires improvement, allowing you to make necessary adjustments and improve overall performance. This will ensure that you're achieving your overall goals and delivering quality content to your viewers. 2. Identify Your Audience Knowing your audience can help you create content that's relevant, effective and engaging. This can be accomplished by conducting research to identify the traits of your ideal customers personas. This can be done through surveys, data analysis, and other methods of gathering information about your customers. Based on the results of this study and the results of this research, you can determine the kinds of content that will be most effective for your business. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've identified the most effective formats then you can begin creating your strategy for content. A tool for content planning can help you keep the track of your marketing goals and make sure that the right people work on the right projects. It can also increase productivity by helping teams concentrate on the most important things and stay clear of distractions. CopyPress provides a free Content Analysis Report that you can download right now. 3. Identify Your Ideal Platforms It's crucial to adapt your digital content to the platform you prefer. Instagram users are looking for visually appealing content, while TikTok users enjoy short and trendy videos. You can discover the platforms that your audience prefers by conducting some market research. A successful marketing content planner will account for every step needed to convert your ideas into an actual asset. It will provide a framework for how to meet your objectives and ensure that everyone on your team is on the same level. Content planning tools such as Monday and Kapost help you with this. They allow you to create tasks, assign them, collaborate and monitor their progress in a single dashboard. Alternatively, there are more sophisticated tools like Wrike that provide drop-down menus and provide project timelines and a table of actionable items and a message board. Both of them offer a free version and more comprehensive subscriptions if your team requires more advanced features. 4. Find rewrite article software If you're a single influencer or an enterprise marketing team, a content planner helps you keep track of your ideas and ensures everyone is on the same page. It's an excellent tool for managing content for projects that have a longer lead time for example, quarterly or annual campaigns. A good content plan can help you identify the types of content that must be created and how they should be executed. This includes determining the format of your content, for instance podcasts, blogposts, infographics, case study, or social media releases. It should also include a timeline to determine when these pieces need to be produced and published. You should also monitor the results of your content marketing goals like traffic and engagement. This will allow you to examine your results and make necessary adjustments. Using a program like Ahrefs can help you see what's working and what's not. It can also provide insights into the performance of your competitors. 5. Find Your Content's objectives If you have clear goals for your content, it will help your team remain on track to reach their goals. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or improving customer retention by organizing webinars, having clear objectives will help you achieve your goals for content marketing. A good content planner can help you to define your goals by drawing out the workflow in a way that is organized and allowing collaboration. It could also include tools like image-generation software, prompts for text-to-image and social management software to streamline the process. A marketing content planner can help you to identify your key performance indicators (KPIs) as well as other crucial factors. This will let you monitor your content's effectiveness and make changes to improve your campaign. Bounce rate, website traffic, and social media shares are all examples of metrics that can be measured. These metrics must be tracked throughout the lifecycle of content including production and publication. 6. Identify Your Resources If you do not have the resources required to implement your content strategy, it will be useless. When planning, ensure that you have enough funds to accomplish the tasks you've outlined. This could include salary or team payments, production costs as well as web space and marketing tactics. Once you have a budget in place, you can start assigning the responsibility for each task. You could assign different employees to do keyword research, copywriting and editing or design. Alternately, you could employ a tool like Sprout to ease the process of scheduling content across multiple channels and platforms. Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages as well as Google Business Profiles, all from one dashboard. The scheduling tools offered by Sprout include an image library that can simplify the management of assets and cut down time in the process of creating. 7. Identify Your Key Performance Indicators It is crucial to ensure that your marketing efforts are worthwhile if you're going spend a lot time creating content. You can increase your success by analyzing and tracking the most important performance indicators. As an example for a return customers is a popular KPI employed by content marketers. This measure can be used to measure how effective your content is in converting customers into customers, and it can be used to pinpoint any areas that could be improved for future campaigns. It's also important to establish the kind of content you'll produce according to your objectives and your target audience. This could include blog posts as well as infographics, videos, and posts on social media. Once you've identified these different formats of content, you need to create a plan that includes the frequency and distribution methods for each. This will help you ensure that your content is being seen by the appropriate people at the right times. 8. Identify Your Methods for Tracking A marketing content plan is an essential tool for any company seeking to improve its marketing strategies. It allows you to keep in mind your marketing goals as well as your audience and your resources, while also allowing you the ability to assess your strategy's effectiveness over time. A social media calendar can aid you in planning your content and ensure it is regularly released. It also allows you to plan ahead for any holidays or events that may affect the engagement of your followers. A keyword content plan is a great method of optimizing your SEO strategies. It will help you find the most relevant keywords for your content, which can improve your search engine ranking and visibility. It can also help you evaluate the effectiveness of your content strategy based on keywords over time. 9. Identify Your Measurements Your marketing plan should allow you to determine which metrics are the most important for each piece, regardless of whether you structure your content by the theme or keywords. This will help you understand the extent to which your content has been so that you can continually improve it. A cloud-based marketing content planner, like Optimizely CMP can aid in managing collaboration among team members and produce reports that are useful for making decisions about future content planning.